The journey from brief to launch
Brief & strategy
Most projects start with a brief and a discussion with the client and relevant stakeholders to make sure everybody has the same understanding of the project's vision and goals and how we measure the success of the project.
Stakeholder discussions, project vision & goals, brand strategy, define KPIs, prioritize project actions, budget and time.
What do we want to achieve and how do we plan to do it.
We analyze the current situation by diving into all available data.
Analytics review, user recordings, competitor analysis, content audit, personas, user journeys, usability reviews, and user interviews.
Identify the problems to solve to achieve the project goals - adjust strategy.
Design a solution
We now have the information needed to envision a solution to the challenge.
Brainstorming, sketches, wireframes, prototypes, user tests, expert reviews, visual design, interaction design.
Solve the problem
Now its time to code, configure and integrate.
Frontend and backend code, databases, CMS, various platforms, services and APIs, code review, software testing.
Build a userfriendly, stable and scalable solution.
We can help produce the digital content needed to make the solution perform.
Production of video, audio, text, interactive infographics, utilities, and data visualization.
Create a clear, consistent and effective message in all relevant user touchpoints.
When all tests are done we launch the solution and help promote it.
Measure & adjust
We track user behavior, measure performance on the goals we set out to achieve. Periodic adjustment and tweaks.
Analytics, user tests.
Make the solution perform even better.