Hearts

WeUX

The journey from brief to launch

Tablet with rocket on screen

Brief & strategy

Most projects start with a brief and a discussion with the client and relevant stakeholders to make sure everybody has the same understanding of the project's vision and goals and how we measure the success of the project.

Tools

Stakeholder discussions, project vision & goals, brand strategy, define KPIs, prioritize project actions, budget and time.

Goal

What do we want to achieve and how do we plan to do it.

Speech bubbles conversation

Research

We analyze the current situation by diving into all available data.

Tools

Analytics review, user recordings, competitor analysis, content audit, personas, user journeys, usability reviews, and user interviews.

Goal

Identify the problems to solve to achieve the project goals - adjust strategy.

Pen drawing a rocket

Design a solution

We now have the information needed to envision a solution to the challenge.

Tools

Brainstorming, sketches, wireframes, prototypes, user tests, expert reviews, visual design, interaction design.

Goal

Solve the problem

Pen drawing a rocket

Build

Now its time to code, configure and integrate.

Tools

Frontend and backend code, databases, CMS, various platforms, services and APIs, code review, software testing.

Goal

Build a userfriendly, stable and scalable solution.

Pen drawing a rocket

Digital content

We can help produce the digital content needed to make the solution perform.

Tools

Production of video, audio, text, interactive infographics, utilities, and data visualization.

Goal

Create a clear, consistent and effective message in all relevant user touchpoints.

Pen drawing a rocket

Launch

When all tests are done we launch the solution and help promote it.

Pen drawing a rocket

Measure & adjust

We track user behavior, measure performance on the goals we set out to achieve. Periodic adjustment and tweaks.

Tools

Analytics, user tests.

Goal

Make the solution perform even better.

Pen drawing a rocket

Success!

Looking forward to working with you