WeUX
The journey from brief to launch
Brief & strategy
Most projects start with a brief and a discussion with the client and relevant stakeholders to make sure everybody has the same understanding of the project's vision and goals and how we measure the success of the project.
Tools
Stakeholder discussions, project vision & goals, brand strategy, define KPIs, prioritize project actions, budget and time.
Goal
What do we want to achieve and how do we plan to do it.
Research
We analyze the current situation by diving into all available data.
Tools
Analytics review, user recordings, competitor analysis, content audit, personas, user journeys, usability reviews, and user interviews.
Goal
Identify the problems to solve to achieve the project goals - adjust strategy.
Design a solution
We now have the information needed to envision a solution to the challenge.
Tools
Brainstorming, sketches, wireframes, prototypes, user tests, expert reviews, visual design, interaction design.
Goal
Solve the problem
Build
Now its time to code, configure and integrate.
Tools
Frontend and backend code, databases, CMS, various platforms, services and APIs, code review, software testing.
Goal
Build a userfriendly, stable and scalable solution.
Digital content
We can help produce the digital content needed to make the solution perform.
Tools
Production of video, audio, text, interactive infographics, utilities, and data visualization.
Goal
Create a clear, consistent and effective message in all relevant user touchpoints.
Launch
When all tests are done we launch the solution and help promote it.
Measure & adjust
We track user behavior, measure performance on the goals we set out to achieve. Periodic adjustment and tweaks.
Tools
Analytics, user tests.
Goal
Make the solution perform even better.
